|
Post by account_disabled on Jan 4, 2024 4:55:25 GMT -5
To do this, they had to demonstrate their spelling skills and accumulate points to gain access to the internet for longer. The result was incredible. More than 6,000 words were deciphered to obtain around 110,000 minutes of free WiFi, in addition to mobile applications recording countless downloads during this period. Burn That Ad with Burger King . We know that Burger King is not afraid to Phone Number List publicly mock its competition. In fact, the brand ran a live campaign called Burn That Ad. Smartphone users could download Burger King's mobile app and use the Augmented Reality scanner to virtually locate and burn rivals' ads. If they did, they could win a free Whopper. Although not the most elegant way to improve conversation rates, the campaign was a success. Customers enjoyed trying this new technology and Burger King came out very well. As we observed in the previous examples, all these campaigns pursue a common objective which is to maintain a more direct relationship between the user and the mobile phone. To do this, they follow a strategy in which the user experience is vital, in many cases gamifying the activities to be carried out. techniques it is not enough to simply have creative ideas, you have to know how to analyze the environment and see which model best suits your company.
|
|